B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.5%
2.5% -- conversion rate for ecommerce sector (2022)
Average ecommerce conversion rates are around 2.5% to 3%.
- Reported as an approximate range (around 2.5-3%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.5%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier B
http://blog.hootsuite.com/super-bowl-xlvi-infographic/ ↗
Source Article
Super Bowl XLVI Social Media Recap
Original Research
Hootsuite
· Original study ↗
Methodology
Stated as a range (2.5-3%); midpoint used. Context: cited as average ecommerce conversion rate
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 2.5% | |
| 2025 | 1.65% | -34.0% |
| 2026 | 2.5% | +51.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce sector: 2.5% conversion rate. Source: Hootsuite (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-ecommerce-conversion-rate-2-5-3
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-ecommerce-conversion-rate-2-5-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.5%</strong> -- conversion rate for ecommerce sector<br><small>Source: Hootsuite (2022) · <a href="https://lighthousedata.io/data/average-ecommerce-conversion-rate-2-5-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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