B
Evidence Grade B
Trusted with Context
Recent
6.84%
6.84% — conversion rate for Overall Average Year Over Year Increase (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6.84%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
1
Methodology
50
Freshness
80
Sources (2)
wordstream.com
Primary
Tier A
https://www.wordstream.com/blog/2025-google-ads-benchmarks ↗
Also cited by
keywordseverywhere.com
https://keywordseverywhere.com/blog/conversion-rate-optimization-stats/
2026-03-09
Original Research
WordStream
· Original study ↗
Segmentation
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Overall Average Year Over Year Increase: 6.84% conversion rate. Source: wordstream.com (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/average-conversion-rate-year-over-year-increase-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-conversion-rate-year-over-year-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.84%</strong> — conversion rate for Overall Average Year Over Year Increase<br><small>Source: wordstream.com (2025) · <a href="https://lighthousedata.io/data/average-conversion-rate-year-over-year-increase-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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