B Evidence Grade B Safe to Cite Current

2.92%

2.92% -- conversion rate for fashion, accessories, and apparel ecommerce websites (2026)

2026  · Shopify

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Attribution: Shopify View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
2.92%
Unit
Percentage
Data Vintage
2026
Entity
fashion, accessories, and apparel ecommerce websites
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
82
Shopify Primary Tier A
https://www.shopify.com/ae/blog/120261189-conversion-rate-optimization ↗
Confidence: 91/100 Vintage: 2026 Channel: Cc Extraction
Source Article
How to Set Up Google Search Console for Shopify (2026)
Also cited by
Original Research
Shopify · Original study ↗

Data from Dynamic Yield.

Channelcommon_crawl
Plain Text
fashion, accessories, and apparel ecommerce websites: 2.92% conversion rate. Source: Shopify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-conversion-rate-fashion-apparel-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-conversion-rate-fashion-apparel-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.92%</strong> -- conversion rate for fashion, accessories, and apparel ecommerce websites<br><small>Source: Shopify (2026) · <a href="https://lighthousedata.io/data/average-conversion-rate-fashion-apparel-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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