C
Evidence Grade C
Use with Hedging
Aging
2.39%
2.39% -- average conversion rate for B2B services sector (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.39%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Agence Churchill
Primary
Tier B
https://www.agence-churchill.fr/blog/taux-de-conversion-site-internet/ ↗
Source Article
Correlation Between CVR and AOV: Large Differences Between Product Categories | ECDB.com
Benchmarks on ECDB provide a view of consumer behavior based on their shopping journey. In this case, we have plotted CVR (conversion rate) and AOV (average order value) within ECDB’s 7 main product categories. Across all categories, the average value for both KPIs is a CVR of 2.4% and an AOV of US$…
Also cited by
agence-ska.com
http://www.agence-ska.com/fr/conversion
2026-08-16
Original Research
Agence Churchill
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B services sector: 2.39% average conversion rate. Source: Agence Churchill (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-conversion-rate-b2b
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<blockquote cite="https://lighthousedata.io/data/average-conversion-rate-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.39%</strong> -- average conversion rate for B2B services sector<br><small>Source: Agence Churchill (2024) · <a href="https://lighthousedata.io/data/average-conversion-rate-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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