B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8.5%
8.5% -- reply rate for cold outreach emails (2026)
The average cold outreach email gets an 8.5% reply rate based on a Backlinko study of 12 million emails.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.5%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
12,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
86
Sources (3)
Backlinko
Primary
Tier A
https://whali.co.uk/blog/networking-email-coffee-chat ↗
Source Article
AI Email Marketing: Personalization for B2B Wins
Introduction
AI email marketing personalization is the use of artificial intelligence to research prospects and tailor email content, subject lines, opening hooks, body copy, and send times, so that high-volume B2B outreach feels one-to-one instead of batch-and-blast. Done right, it's one of the hig…
Also cited by
2026-06-28
2026-07-17
Original Research
Backlinko
· Original study ↗
Methodology
Backlinko, 12M email study
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
cold outreach emails: 8.5% reply rate. Source: Backlinko (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cold-outreach-email-reply-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-cold-outreach-email-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.5%</strong> -- reply rate for cold outreach emails<br><small>Source: Backlinko (2026) · <a href="https://lighthousedata.io/data/average-cold-outreach-email-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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