B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.2%
2.2% -- email conversion rate for B2C consumers (2023)
The average eCommerce email conversion rate is 2.2% for B2C consumers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.2%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
EngageBay
Primary
Tier A
https://www.engagebay.com/blog/ecommerce-email-conversion-funnel-analysis/ ↗
Source Article
eCommerce Email Conversion Funnel Analysis Guide For Beginners
For almost as long as eCommerce has existed, conversion analysis has been the heart and soul of tracking and optimizing sales.
eCommerce email conversion funnel analysis helps you, as a business owner, growth marketer, or eCommerce sales manager, track and refine your customers’ purchasing journey t…
Original Research
EngageBay
· Original study ↗
Methodology
Average conversion rate for B2C consumers.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2C consumers: 2.2% email conversion rate. Source: EngageBay (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-b2c-email-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/average-b2c-email-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.2%</strong> -- email conversion rate for B2C consumers<br><small>Source: EngageBay (2023) · <a href="https://lighthousedata.io/data/average-b2c-email-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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