B
Evidence Grade B
Safe to Cite
Current
3.1%
3.1% -- reply rate for B2B cold email campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Sources (2)
Apollo
Primary
Tier A
https://www.apollo.io/insights/whats-the-expected-reply-rate-for-a-well-run-outbound-cold-email-camp… ↗
Source Article
Cold Email Reply Rate Benchmarks 2026: Wh...
#Cold Email Reply Rate Benchmarks 2026: What's Good
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**TL;DR: The average cold email reply rate in 2026 is 3.1-3.4%. A "good" reply rate starts at 5% and elite campaigns hit 10-15%+. Signal-based outreach - emails triggered by a real buying event like a funding round, hiring surge, or job c…
Also cited by
2026-08-13
Original Research
Apollo
· Original study ↗
Methodology
Average reply rate reported by Cleanlist.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B cold email campaigns: 3.1% reply rate. Source: Apollo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-b2b-cold-email-reply-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-b2b-cold-email-reply-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.1%</strong> -- reply rate for B2B cold email campaigns<br><small>Source: Apollo (2026) · <a href="https://lighthousedata.io/data/average-b2b-cold-email-reply-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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