B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12.96%
12.96% -- conversion rate for automotive search ads (2025)
Automotive-related search ads recently reached a conversion rate of 12.96%, which is the highest of any industry.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.96%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
navigator.ca
Primary
Tier C
https://www.navigator.ca/automotive-dealership-advertising/ ↗
Source Article
Effective Automotive Dealership Advertising Strategies
Effective Automotive Dealership Advertising Strategies
Automotive dealership advertising is all about strategically promoting your vehicles, services, and brand to bring potential buyers through the door and drive sales. It’s a smart mix of digital marketing, like targeted online ads, and traditiona…
Also cited by
2026-09-25
Original Research
navigator.ca
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
automotive search ads: 12.96% conversion rate. Source: navigator.ca (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automotive-search-ads-conversion-12-96
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<blockquote cite="https://lighthousedata.io/data/automotive-search-ads-conversion-12-96" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.96%</strong> -- conversion rate for automotive search ads<br><small>Source: navigator.ca (2025) · <a href="https://lighthousedata.io/data/automotive-search-ads-conversion-12-96" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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