B
Evidence Grade B
Safe to Cite
Dated
64.4%
64.4% -- email open rate for order confirmation emails (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
64.4%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
80
Sources (3)
Blue Wheel
Primary
Tier A
https://emarsys.com/learn/blog/intelligent-marketing-the-next-era-of-customer-engagement/ ↗
Source Article
Intelligent Marketing: The Next Era of Customer Engagement
Today’s brands face an urgent challenge: how to deliver personalized, consistent experiences across every touchpoint, without overwhelming their internal teams or relying on siloed tools.
The answer? Intelligent marketing, where data, AI, and automation work together to predict, personalize, and per…
Also cited by
2026-06-29
2026-08-11
Original Research
Blue Wheel
· Original study ↗
Methodology
Analyzed data from automated email workflows.
Segmentation
Channelrss_feed
Cite this stat
Plain Text
order confirmation emails: 64.4% email open rate. Source: Blue Wheel (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automation-order-confirmation-open-rate-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/automation-order-confirmation-open-rate-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64.4%</strong> -- email open rate for order confirmation emails<br><small>Source: Blue Wheel (2018) · <a href="https://lighthousedata.io/data/automation-order-confirmation-open-rate-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.