B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- share of email revenue from automated flows for retail email marketing (2026)
Automated email flows generate 37% of email revenue for retail brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
ecommerceboost.io
Primary
Tier C
https://ecommerceboost.io/uncategorized/email-marketing-for-retailers/ ↗
Source Article
Email Marketing for Retailers: Master Growth with Lifecycle Automation
For retailers, email marketing isn't just about sending out promotions. It’s about building a predictable revenue machine by turning a simple list of subscribers into a reliable profit center. The goal is to create an owned digital asset that delivers results time and time again.
Why Email Is Your M…
Also cited by
Rebus Advertising
https://rebusadvertising.com/blogs/full-service-email-marketing-agency/
2026-09-20
Original Research
ecommerceboost.io
· Original study ↗
Methodology
Article labels this a 2026 stat; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail email marketing: 37% share of email revenue from automated flows. Source: ecommerceboost.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-flows-37-percent-revenue-2-percent-sends
HTML Embed
<blockquote cite="https://lighthousedata.io/data/automated-flows-37-percent-revenue-2-percent-sends" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of email revenue from automated flows for retail email marketing<br><small>Source: ecommerceboost.io (2026) · <a href="https://lighthousedata.io/data/automated-flows-37-percent-revenue-2-percent-sends" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.