B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of email revenue from automated flows for Automated email flows (as share of total email channel revenue) (2025)
Automated email flows generate approximately 40% of total email channel revenue according to Klaviyo research.
- Described as approximate ('circa il 40%')
- Automated flows represent only a minimal share of total email sends
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Klaviyo
Primary
Tier C
https://www.lucaattolini.com/auto-email-marketing/ ↗
Source Article
Auto Email Marketing: 6 Flussi Letali che Fatturano da Soli - Luca Attolini
Auto Email Marketing: 6 Flussi Letali che Fatturano da Soli
Mentre dormi, il tuo concorrente più pericoloso non è un uomo: è un sistema. L’auto email marketing è l’insieme dei flussi automatici che inviano il messaggio giusto alla persona giusta nel momento esatto in cui è pronta a comprare, senza c…
Original Research
Klaviyo
· Original study ↗
Methodology
Secondary attribution to Klaviyo (2025) research; value described as approximate ('circa' = about); article notes automated flows represent only a minimal share of total email sends
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Automated email flows (as share of total email channel revenue): 40% share of email revenue from automated flows. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-email-flows-40-percent-email-revenue
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<blockquote cite="https://lighthousedata.io/data/automated-email-flows-40-percent-email-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of email revenue from automated flows for Automated email flows (as share of total email channel revenue)<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/automated-email-flows-40-percent-email-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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