B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- smartphone adoption rate for Australian consumers (2011)
37% of Australians use smartphones, with adoption predicted to reach 50% by the end of 2011.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
exponentialprograms.com
Primary
Tier C
http://www.exponentialprograms.com/internet/blog/category/long-tail-niche-marketing/ ↗
Source Article
Archive for the 'Long Tail Niche Marketing' Category
Original Research
exponentialprograms.com
· Original study ↗
Methodology
Cited as recent research; predicted to reach 50% by end of 2011
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian consumers: 37% smartphone adoption rate. Source: exponentialprograms.com (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-smartphone-adoption-37pct
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<blockquote cite="https://lighthousedata.io/data/australia-smartphone-adoption-37pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- smartphone adoption rate for Australian consumers<br><small>Source: exponentialprograms.com (2011) · <a href="https://lighthousedata.io/data/australia-smartphone-adoption-37pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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