B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
73.5%
73.5% -- smartphone adoption rate for UK contract mobile devices market (June 2023)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
73.5%
Unit
Percentage
Data Vintage
June 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
GfK Retail and Technology
Primary
Tier A
https://mobilemarketingmagazine.com/buongiorno-launches-mysms/ ↗
Source Article
Buongiorno Launches mysms - Mobile Marketing Magazine
Buongiorno, together with its subsidiary, sms.at, has announced the launch of mysms, an SMS app for Android devices that offers cheaper text messages for users. The app gives the user the option of using mysms, or the pre-installed SMS software on the Android phone, enabling them to select their own…
Original Research
GfK Retail and Technology
· Original study ↗
Methodology
Data from GfK Retail and Technology research
Methodology documented
Segmentation
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Plain Text
UK contract mobile devices market: 73.5% smartphone adoption rate. Source: GfK Retail and Technology (June 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-smartphone-adoption-2023
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<blockquote cite="https://lighthousedata.io/data/uk-smartphone-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73.5%</strong> -- smartphone adoption rate for UK contract mobile devices market<br><small>Source: GfK Retail and Technology (June 2023) · <a href="https://lighthousedata.io/data/uk-smartphone-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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