B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- smartphone adoption rate for Africa smartphone users (2023)
In Africa, mobile smartphones compatible with SMS applications have an adoption rate of 64%.
- Secondary citation attributed to furtherafrica
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2023
Entity
Geography
MEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FurtherAfrica
Primary
Tier C
https://terragongroup.com/sms-marketing-templates-to-drive-engagement/ ↗
Source Article
SMS Marketing: Templates to Drive Engagement
SMS Marketing: Templates to Drive Engagement
If Short Message Service (SMS) is not part of your marketing plan for 2023, then you’re probably sleeping on a winning strategy that businesses are fast adopting. With a mobile device in nearly every consumer’s pocket, many Businesses have found success w…
Original Research
FurtherAfrica
· Original study ↗
Methodology
Cited from furtherafrica; smartphones compatible with SMS applications
Methodology documented
Segmentation
Industrymarketing
RegionMEA
Channelsms
Cite this stat
Plain Text
Africa smartphone users: 64% smartphone adoption rate. Source: FurtherAfrica (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/africa-smartphone-sms-adoption-64
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<blockquote cite="https://lighthousedata.io/data/africa-smartphone-sms-adoption-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- smartphone adoption rate for Africa smartphone users<br><small>Source: FurtherAfrica (2023) · <a href="https://lighthousedata.io/data/africa-smartphone-sms-adoption-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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