B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57.1%
57.1% -- digital ooh revenue share for Digital OOH (DOOH) share of total Australia OOH net media revenue (Q1 2021)
Digital Out-Of-Home (DOOH) revenue accounted for 57.1% of total OOH net media revenue in Australia in Q1 2021 (year-to-date).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57.1%
Unit
Percentage
Data Vintage
Q1 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outdoor Media Association (OMA)
Primary
Tier A
https://www.standardmediaindex.com/press/news-ooh-industry-revenue-down-24-but-oma-hails-march-turna… ↗
Source Article
NEWS: OOH industry revenue down 24% but OMA hails March turnaround - Standard Media Index.
The Outdoor Media Association (OMA) has reported Australia’s Out-Of-Home (OOH) sector experienced a 24% dip in net media revenue for Q1 of 2021 compared to the same period in 2020.
That dip saw revenue fall from $207.8 million to $158.1 million year-on-year. The result is in line with SMI’s recent r…
Original Research
Outdoor Media Association (OMA)
· Original study ↗
Methodology
Year-to-date figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital OOH (DOOH) share of total Australia OOH net media revenue: 57.1% digital ooh revenue share. Source: Outdoor Media Association (OMA) (Q1 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-dooh-share-of-ooh-net-revenue-q1-2021
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<blockquote cite="https://lighthousedata.io/data/australia-dooh-share-of-ooh-net-revenue-q1-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57.1%</strong> -- digital ooh revenue share for Digital OOH (DOOH) share of total Australia OOH net media revenue<br><small>Source: Outdoor Media Association (OMA) (Q1 2021) · <a href="https://lighthousedata.io/data/australia-dooh-share-of-ooh-net-revenue-q1-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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