B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- digital ooh revenue share for US Out-Of-Home advertising (2012)
In the United States, digital accounts for 25% of revenues in Out-Of-Home advertising.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FEPE
Primary
Tier B
https://www.worldooh.org/milan-2012 ↗
Source Article
Milan 2012
As flight BA 63 took off from London Heathrow Terminal 5 en route to Kampala, Uganda with Rossini still ringing in my ears I reflected on the richness of the two days spent in Milan, Italy both from an outdoor advertising content point of view but also mirrored in the spectacle of the Gala dinner in…
Original Research
FEPE
· Original study ↗
Methodology
Presented at FEPE Milan 2012 conference
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Out-Of-Home advertising: 25% digital ooh revenue share. Source: FEPE (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-digital-ooh-revenue-share
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<blockquote cite="https://lighthousedata.io/data/us-digital-ooh-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- digital ooh revenue share for US Out-Of-Home advertising<br><small>Source: FEPE (2012) · <a href="https://lighthousedata.io/data/us-digital-ooh-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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