B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- digital ooh revenue share for OOH segment (2023)
Digital OOH media contributed 9% of total OOH segment revenues in India in 2023, up from 8% in 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
armourdigitalooh.com
Primary
Tier B
https://armourdigitalooh.com/parent-company/ ↗
Source Article
Parent Company
Parent Company-Sapphire Media Ltd. (SML) is an integrated marketing communication company offering a wide range of advertising and branding solutions. It is one of India’s leading media houses. The company offers a comprehensive range of media services, including outdoor advertising, signage manuf…
Original Research
armourdigitalooh.com
· Original study ↗
Methodology
Up from 8% in 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OOH segment: 9% digital ooh revenue share. Source: armourdigitalooh.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ooh-revenue-share-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-ooh-revenue-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- digital ooh revenue share for OOH segment<br><small>Source: armourdigitalooh.com (2023) · <a href="https://lighthousedata.io/data/digital-ooh-revenue-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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