C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
$105
$105 -- cost per lead for B2B SaaS lead generation campaign (Q1 2026)
Ascend AI's B2B SaaS lead generation campaign achieved an actual Cost Per Lead (CPL) of $104.74.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$105
Unit
Currency Usd
Data Vintage
Q1 2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Creative Ads Lab
Primary
Tier B
https://creativeadslab.com/ascend-ai-b2b-saas-roas-soars-15-in-2026/ ↗
Source Article
Boost B2B SaaS ROAS 15%: CPL 30% Below Benchmarks
As a seasoned marketing professional, I’ve seen countless campaigns launch, some soar, and others… well, crash and burn. What separates the successes from the spectacular failures isn’t always budget size, but rather a meticulous approach to strategy, execution, and, critically, continuous refinemen…
Also cited by
2026-08-15
Original Research
Creative Ads Lab
· Original study ↗
Methodology
Compared to industry benchmarks for B2B SaaS
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B SaaS lead generation campaign: $105 cost per lead. Source: Creative Ads Lab (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ascend-ai-b2b-saas-roas-soars-15-in-2026-cpl-30-below-benchmarks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ascend-ai-b2b-saas-roas-soars-15-in-2026-cpl-30-below-benchmarks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$105</strong> -- cost per lead for B2B SaaS lead generation campaign<br><small>Source: Creative Ads Lab (Q1 2026) · <a href="https://lighthousedata.io/data/ascend-ai-b2b-saas-roas-soars-15-in-2026-cpl-30-below-benchmarks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.