B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32,008,203
32,008,203 -- unique users reached for Arla (2016)
Arla's 2016 Rio Olympics digital campaign reached 32,008,203 unique users over a 6-month period.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32,008,203
Unit
Count
Data Vintage
2016
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Industries
Primary
Tier B
https://www.socialindustries.se/arla-olympics ↗
Source Article
Arla – Olympics | Engage & Elevate Your Brand — SOCIAL INDUSTRIES
ARLA OLYMPICS
for Arla
WORK INCLUDED
1. Concept & Idea development
2. Content production
3. Influencer collaboration
4. Planning and distribution
Raising the bar for a classic brand
By combining digital innovation, bold activations, and a clear brand message, we transformed a traditional product int…
Original Research
Social Industries
· Original study ↗
Methodology
Agency-reported campaign result for Arla's 2016 Rio Olympics digital campaign
Methodology documented
Segmentation
IndustryFood & Beverage
RegionEMEA
Channelsocial
Cite this stat
Plain Text
Arla: 32,008,203 unique users reached. Source: Social Industries (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/arla-olympics-unique-users-reached
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<blockquote cite="https://lighthousedata.io/data/arla-olympics-unique-users-reached" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32,008,203</strong> -- unique users reached for Arla<br><small>Source: Social Industries (2016) · <a href="https://lighthousedata.io/data/arla-olympics-unique-users-reached" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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