B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1,600,000
1,600,000 -- unique users reached for McDonald's Best Burger campaign (Middle East) (2024)
McDonald's reached a total of 1.6 million unique users in its Middle East campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1,600,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ventes Avenues
Primary
Tier A
https://ventesavenues.in/case-studies/mcdonalds-best-burger-campaign-wins-hearts-and-stomachs-across… ↗
Source Article
McDonald’s ‘Best Burger’ Campaign Wins Hearts and Stomachs Across Middle East
McDonald’s wanted to promote its classic beef burgers in the Middle East and drive maximum global brand awareness and consideration to its most popular menu items. The challenge lay in reinvigorating consumer enthusiasm for McDonald’s most iconic beef burgers. In order to achieve this, McDonald’s, a…
Original Research
Ventes Avenues
· Original study ↗
Methodology
Campaign reach reported in Ventes Avenues case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's Best Burger campaign (Middle East): 1,600,000 unique users reached. Source: Ventes Avenues (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-best-burger-unique-users
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<blockquote cite="https://lighthousedata.io/data/mcdonalds-best-burger-unique-users" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,600,000</strong> -- unique users reached for McDonald's Best Burger campaign (Middle East)<br><small>Source: Ventes Avenues (2024) · <a href="https://lighthousedata.io/data/mcdonalds-best-burger-unique-users" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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