B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3,000,000
3,000,000 -- unique users reached for Mercedes-Benz (2021-2022)
Mercedes-Benz reached over 3 million unique users across all RTB House campaigns.
- Value is stated as 'over 3 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3,000,000
Unit
Count
Data Vintage
2021-2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RTB House
Primary
Tier B
https://www.rtbhouse.com/case-studies/mercedes-benz ↗
Source Article
Mercedes - case study | RTB House
Mercedes Case study
Sleek, Safe, and High-performance Branding Ads for Mercedes-Benz
Iconic auto brand uses Deep Learning to find the right target audience.
Unique users reached
Viewability
Video completion rate
Introduction
About the client
Mercedes-Benz is one of the world’s most iconic automotive…
Original Research
RTB House
· Original study ↗
Methodology
Vendor case study; aggregate reach across RTB House campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mercedes-Benz: 3,000,000 unique users reached. Source: RTB House (2021-2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mercedes-unique-users-reached
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mercedes-unique-users-reached" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,000,000</strong> -- unique users reached for Mercedes-Benz<br><small>Source: RTB House (2021-2022) · <a href="https://lighthousedata.io/data/mercedes-unique-users-reached" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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