B
Evidence Grade B
Safe to Cite
Current
12%
12% -- video completion rate for Aquafina 360-degree video viewers (Vietnam) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association (MMA)
Primary
Tier A
http://www.mmaglobal.com/case-study-hub/case_studies/view/46496 ↗
Source Article
MMA Case Study Hub
Original Research
Mobile Marketing Association (MMA)
· Original study ↗
Methodology
Share of viewers who watched the full 360-degree video
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Aquafina 360-degree video viewers (Vietnam): 12% video completion rate. Source: Mobile Marketing Association (MMA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aquafina-360-video-completion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aquafina-360-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- video completion rate for Aquafina 360-degree video viewers (Vietnam)<br><small>Source: Mobile Marketing Association (MMA) (2026) · <a href="https://lighthousedata.io/data/aquafina-360-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.