B
Evidence Grade B
Safe to Cite
Dated
60%
60% -- video completion rate for video (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Vidyard
Primary
Tier B
https://www.vidyard.com/blog/peers-beating-video-marketing-results/ ↗
Source Article
The Video Analytics Metrics You Need to Track | Vidyard
Jul 14, 2023
·
9 min read
Chris Gillespie
Views aren't the only way to measure the performance of your videos. From CTR to pipeline, there are plenty of metrics you track to prove the ROI of your video program.
So you’ve created some videos. You’re peppering them into your marketing, sales, support,…
Original Research
Vidyard
· Original study ↗
Methodology
Broadly, a video is considered successful if at least 60% of viewers watch the whole thing.
Segmentation
Industrymarketing
Cite this stat
Plain Text
video: 60% video completion rate. Source: Vidyard (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video_completion_rate_success
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video_completion_rate_success" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- video completion rate for video<br><small>Source: Vidyard (2023) · <a href="https://lighthousedata.io/data/video_completion_rate_success" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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