B Evidence Grade B Graded under review Safe to Cite Dated

$89

$89 -- average order value for Grocery (2022)

Name: Average Order Value Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2022 · ECDB

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Attribution: ECDB View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

$89

Unit

Currency Usd

Data Vintage

2022

Entity

Grocery

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

ECDB Primary Tier A

https://ecdb.com/blog/understanding-the-cvr-and-aov-correlation-across-product-types/5031 ↗

Confidence: 30/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Correlation Between CVR and AOV: Large Differences Between Product Categories | ECDB.com

Benchmarks on ECDB provide a view of consumer behavior based on their shopping journey. In this case, we have plotted CVR (conversion rate) and AOV (average order value) within ECDB’s 7 main product categories. Across all categories, the average value for both KPIs is a CVR of 2.4% and an AOV of US$…

Also cited by

statista.com https://www.statista.com/

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triplewhale.com https://www.triplewhale.com/

2026-08-16

grocerydive.com https://www.grocerydive.com/

2026-08-16

digitalcommerce360.com https://www.digitalcommerce360.com/

2026-08-16

Original Research

ECDB · Original study ↗

Segmentation

IndustryRetail Channelcontent

Cite this stat

Plain Text

Grocery: $89 average order value. Source: ECDB (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aov_grocery

HTML Embed

<blockquote cite="https://lighthousedata.io/data/aov_grocery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$89</strong> -- average order value for Grocery<br><small>Source: ECDB (2022) · <a href="https://lighthousedata.io/data/aov_grocery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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