C
Evidence Grade C
Use with Hedging
Dated
$122
$122 -- average order value for Fashion (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$122
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (5)
ECDB
Primary
Tier A
https://ecdb.com/blog/understanding-the-cvr-and-aov-correlation-across-product-types/5031 ↗
Source Article
Correlation Between CVR and AOV: Large Differences Between Product Categories | ECDB.com
Benchmarks on ECDB provide a view of consumer behavior based on their shopping journey. In this case, we have plotted CVR (conversion rate) and AOV (average order value) within ECDB’s 7 main product categories. Across all categories, the average value for both KPIs is a CVR of 2.4% and an AOV of US$…
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ecommercenews.eu
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2026-08-16
Original Research
ECDB
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Fashion: $122 average order value. Source: ECDB (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aov_fashion
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<blockquote cite="https://lighthousedata.io/data/aov_fashion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$122</strong> -- average order value for Fashion<br><small>Source: ECDB (2022) · <a href="https://lighthousedata.io/data/aov_fashion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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