B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$114
$114 -- average order value for All Product Categories (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$114
Unit
Currency Usd
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
ECDB
Primary
Tier A
https://ecdb.com/blog/understanding-the-cvr-and-aov-correlation-across-product-types/5031 ↗
Source Article
Correlation Between CVR and AOV: Large Differences Between Product Categories | ECDB.com
Benchmarks on ECDB provide a view of consumer behavior based on their shopping journey. In this case, we have plotted CVR (conversion rate) and AOV (average order value) within ECDB’s 7 main product categories. Across all categories, the average value for both KPIs is a CVR of 2.4% and an AOV of US$…
Also cited by
statista.com
https://www.statista.com/
2026-08-16
triplewhale.com
https://www.triplewhale.com/
2026-08-16
Original Research
ECDB
· Original study ↗
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
All Product Categories: $114 average order value. Source: ECDB (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aov_all_product_categories
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<blockquote cite="https://lighthousedata.io/data/aov_all_product_categories" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$114</strong> -- average order value for All Product Categories<br><small>Source: ECDB (2022) · <a href="https://lighthousedata.io/data/aov_all_product_categories" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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