B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

$74

$74 -- average order value for paid channels (ecommerce) (2026)

Name: Average Order Value Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2026 · Triple Whale

The median Average Order Value (AOV) on paid channels is $74.

Median benchmark from Triple Whale data

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Attribution: Triple Whale View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

$74

Unit

Currency Usd

Data Vintage

2026

Entity

paid channels (ecommerce)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Triple Whale Primary Tier B

https://ezcommerce.us/blog/ecommerce-optimization-glossary-benchmarks-guide ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Ecommerce Optimization 2026: Glossary, Metrics & Benchmarks

Ecommerce Optimization: What It Actually Involves and How to Find the Right Agency Partner TL;DR Ecommerce optimization covers every lever that affects online revenue and profit: site CRO, Amazon and marketplace management, paid advertising, analytics, retention, and fulfillment. Most brands selling…

Original Research

Triple Whale · Original study ↗

Methodology

Median AOV on paid channels, attributed to Triple Whale

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

paid channels (ecommerce): $74 average order value. Source: Triple Whale (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aov-paid-channels-triple-whale

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<blockquote cite="https://lighthousedata.io/data/aov-paid-channels-triple-whale" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$74</strong> -- average order value for paid channels (ecommerce)<br><small>Source: Triple Whale (2026) · <a href="https://lighthousedata.io/data/aov-paid-channels-triple-whale" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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