B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$204
$204 -- average order value for Americas ecommerce (October 2024)
In October 2024, the ecommerce average order value (AOV) in the Americas was $204.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$204
Unit
Currency Usd
Data Vintage
October 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
82
Source
Dynamic Yield
Primary
Tier A
https://loyaltylion.com/blog/shopify-average-order-value ↗
Source Article
Boost your average order value with proven strategies
Average Order Value (AOV) is one of those core eCommerce metrics that sounds simple on the surface. At its most basic, it tells you the average dollar amount spent every time a customer places an order on your site. Think of it as the typical size of a customer's shopping cart when they hit "buy."
B…
Original Research
Dynamic Yield
· Original study ↗
Methodology
Data from Dynamic Yield.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Americas ecommerce: $204 average order value. Source: Dynamic Yield (October 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aov-americas-2024
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<blockquote cite="https://lighthousedata.io/data/aov-americas-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$204</strong> -- average order value for Americas ecommerce<br><small>Source: Dynamic Yield (October 2024) · <a href="https://lighthousedata.io/data/aov-americas-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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