B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
26%
26% -- click through rate lift for animated GIFs in email (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bestnewsletterplatforms.com
Primary
Tier C
https://www.bestnewsletterplatforms.com/blog/10-interactive-email-elements-for-engagement/ ↗
Source Article
10 Interactive Email Elements for Engagement
10 Interactive Email Elements for Engagement
Email marketing is evolving, and interactive elements are leading the way. These features - like polls, image carousels, and countdown timers - can boost click-through rates by up to 73% and turn passive readers into active participants. Here’s a quick ov…
Original Research
bestnewsletterplatforms.com
· Original study ↗
Methodology
Aggregator blog citing unnamed research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
animated GIFs in email: 26% click through rate lift. Source: bestnewsletterplatforms.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/animated-gifs-ctr-26
HTML Embed
<blockquote cite="https://lighthousedata.io/data/animated-gifs-ctr-26" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- click through rate lift for animated GIFs in email<br><small>Source: bestnewsletterplatforms.com (2024) · <a href="https://lighthousedata.io/data/animated-gifs-ctr-26" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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