B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- click through rate lift for animated display ads (2025)
Animated ads generate 20-30% higher click-through rates compared to static ads featuring identical messaging, based on research from Instapage.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Instapage
Primary
Tier C
https://www.identicube.in/post/how-animation-integrates-with-a-holistic-digital-marketing-strategy ↗
Source Article
How Animation Integrates with a Holistic Digital Marketing Strategy
How Animation Integrates with a Holistic Digital Marketing Strategy
Updated: Dec 10, 2025
Marketing today is not about single moments; it's about cohesive experiences. Yet most brands treat animation like decoration, they add it at the end. Wrong. The brands crushing it in 2025 build animation into …
Original Research
Instapage
· Original study ↗
Methodology
Range 20-30%, midpoint extracted; attributed to Instapage research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
animated display ads: 20% click through rate lift. Source: Instapage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/animated-ads-ctr-lift-instapage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/animated-ads-ctr-lift-instapage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click through rate lift for animated display ads<br><small>Source: Instapage (2025) · <a href="https://lighthousedata.io/data/animated-ads-ctr-lift-instapage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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