B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- operating system market share for Google Android (US smartphone OS) (2013-02)
Google Android held a 51% share of the US smartphone OS market in February 2013.
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Lighthouse Research Team
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Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2013-02
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar WorldPanel
Primary
Tier C
https://www.easymarketinga2z.com/2013/07/product-strategy-of-apple-part-1st.html ↗
Source Article
Product Strategy of Apple Part 1st: iphone5
Product Strategy of Apple Part 1st: iphone5
In coming days, I will be discussing marketing strategy of Apple Inc for its
different products and this post is the first one of that
series. I am going to begin with product strategy of Apple iPhone 5(although iphone 5 is now too old to be discussed, but…
Original Research
Kantar WorldPanel
· Original study ↗
Methodology
Kantar WorldPanel market share data cited by blog author
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Cite this stat
Plain Text
Google Android (US smartphone OS): 51% operating system market share. Source: Kantar WorldPanel (2013-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/android-us-smartphone-os-share-feb-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/android-us-smartphone-os-share-feb-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- operating system market share for Google Android (US smartphone OS)<br><small>Source: Kantar WorldPanel (2013-02) · <a href="https://lighthousedata.io/data/android-us-smartphone-os-share-feb-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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