B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- operating system market share for Google Android (2012)
Google Android Operating System had an estimated market share of approximately 70% in 2012.
- Stated as an approximation (c. 70%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
mediaindustryblog.wordpress.com
Primary
Tier C
https://mediaindustryblog.wordpress.com/ ↗
Source Article
Media Industry Blog
2012 has been a fantastic year for smartphones, with penetration pushing past the 50% mark in key markets such as the UK and US (some estimates even put US penetration as high as 70%). Apple’s iPhone is the leading smartphone in most key markets but Google’s Android Operating System (OS) has much la…
Original Research
mediaindustryblog.wordpress.com
· Original study ↗
Methodology
Blog estimate; Gartner Q2 2012 figures cited as 64% Android, 19% iOS
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 (current) | 70% | |
| Q2 2012 | 64% | -8.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Android: 70% operating system market share. Source: mediaindustryblog.wordpress.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/android-ios-market-share-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/android-ios-market-share-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- operating system market share for Google Android<br><small>Source: mediaindustryblog.wordpress.com (2012) · <a href="https://lighthousedata.io/data/android-ios-market-share-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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