B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- weekly audience reach for AM/FM radio (Q3 2023)
AM/FM radio reached 92% of U.S. adults aged 18 and older each week in Q3 2023 according to Nielsen.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
Q3 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://maxmediallc.com/company-news/radio-dominates-weekly-reach/ ↗
Source Article
Radio Dominates Weekly Reach
In an era where traditional television and cable subscriptions are experiencing a decline, AM/FM radio continues to assert its dominance as America’s leading mass reach medium. Recent studies highlight that radio not only surpasses television in weekly audience reach but also maintains its relevance…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen Total Audience Report measurement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AM/FM radio: 92% weekly audience reach. Source: Nielsen (Q3 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amfm-radio-weekly-reach-us-adults-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amfm-radio-weekly-reach-us-adults-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- weekly audience reach for AM/FM radio<br><small>Source: Nielsen (Q3 2023) · <a href="https://lighthousedata.io/data/amfm-radio-weekly-reach-us-adults-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.