B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- share of consumer spending for Americans aged 65 and older (2022)
Americans aged 65 and older accounted for 22% of consumer spending in 2022.
- Largest share since record-keeping began in 1972
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
U.S. Department of Labor
Primary
Tier B
https://www.krogerprecisionmarketing.com/knowledge-hub/blog/gen-z-vs-baby-boomers-how-two-generation… ↗
Source Article
Gen Z vs. baby boomers: How two generations shop store aisles - Kroger Precision Marketing
Understanding how different generations navigate the aisles when shopping for groceries provides invaluable insights into shoppers’ evolving preferences. Over the course of two years, we conducted research on how shoppers say they make their way through a grocery store—do they take the time to brows…
Original Research
U.S. Department of Labor
· Original study ↗
Methodology
Largest share of spending for this age group since record-keeping began in 1972; cited by Kroger Precision Marketing to illustrate baby boomer purchasing power
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans aged 65 and older: 22% share of consumer spending. Source: U.S. Department of Labor (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-65-plus-share-of-spending-2022
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<blockquote cite="https://lighthousedata.io/data/americans-65-plus-share-of-spending-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- share of consumer spending for Americans aged 65 and older<br><small>Source: U.S. Department of Labor (2022) · <a href="https://lighthousedata.io/data/americans-65-plus-share-of-spending-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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