B
Evidence Grade B
Graded
under review
Safe to Cite
Current
51%
51% -- share of consumer spending for 50+ market (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AARP
Primary
Tier B
http://advertise.aarp.org/50-advantage/cast-a-spell ↗
Source Article
It's Not Scary: 3 Reasons to Cast a Spell on the 50+ Market
Original Research
AARP
· Original study ↗
Methodology
AARP advertising publication citing aggregate consumer spending data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
50+ market: 51% share of consumer spending. Source: AARP (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/50plus-consumer-spending-share
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<blockquote cite="https://lighthousedata.io/data/50plus-consumer-spending-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of consumer spending for 50+ market<br><small>Source: AARP (2026) · <a href="https://lighthousedata.io/data/50plus-consumer-spending-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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