B
Evidence Grade B
Graded
under review
Safe to Cite
Current
51%
51% -- share of consumer spending for 50+ market (Boomers) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AARP
Primary
Tier B
https://advertise.aarp.org/50-insights/cast-a-spell ↗
Source Article
It's Not Scary: 3 Reasons to Cast a Spell on the 50+ Market
Original Research
AARP
· Original study ↗
Methodology
Publisher-cited statistic, methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
50+ market (Boomers): 51% share of consumer spending. Source: AARP (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-51-percent-consumer-spending
HTML Embed
<blockquote cite="https://lighthousedata.io/data/boomers-51-percent-consumer-spending" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of consumer spending for 50+ market (Boomers)<br><small>Source: AARP (2026) · <a href="https://lighthousedata.io/data/boomers-51-percent-consumer-spending" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.