B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- brand recall lift for ambient advertising (2025)
Ambient advertising can lead to a 30% increase in brand recall.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hellostarling.com
Primary
Tier C
https://hellostarling.com/news-views/5-showstopping-ambient-advertising-examples ↗
Source Article
Hello Starling | 5 Showstopping Ambient Advertising Examples | Hello…
Ambient advertising reimagines everyday environments, often playing on them in a way that makes you stop and notice.
Think stairs that sound like piano keys as you walk up them, living room installations in bus shelters… or something as simple as adverts on coffee cups, beer mats and prescription ba…
Original Research
hellostarling.com
· Original study ↗
Methodology
Agency blog citing unnamed research; original study not identified
Methodology documented
Segmentation
Industryai_ml
Cite this stat
Plain Text
ambient advertising: 30% brand recall lift. Source: hellostarling.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ambient-ads-brand-recall-increase
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<blockquote cite="https://lighthousedata.io/data/ambient-ads-brand-recall-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- brand recall lift for ambient advertising<br><small>Source: hellostarling.com (2025) · <a href="https://lighthousedata.io/data/ambient-ads-brand-recall-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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