B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
96.96%
96.96% -- video completion rate for Ambev sustainability campaign (CTV) (2023)
The Video Completion Rate (VCR) for Ambev's sustainability branding campaign ran with MetaX was 96.96%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
96.96%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MetaX
Primary
Tier B
https://metaxsoft.com/insights/ambev-takes-a-stand-on-sustainability-and-is-consistent/ ↗
Source Article
Ambev chooses MetaX to launch its branding campaign
Ambev takes a stand on sustainability and is consistent
MetaX
27/06/23
Reading time
1 min read
The subject of sustainability is in vogue and Ambev made the disclosure of its positioning for this area. Guided by its target audience, it chose MetaX, where through the Nielsen 2022 survey it identified …
Original Research
MetaX
· Original study ↗
Methodology
Campaign performance metrics reported by MetaX
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
ChannelCTV
Cite this stat
Plain Text
Ambev sustainability campaign (CTV): 96.96% video completion rate. Source: MetaX (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ambev-campaign-vcr-96-96
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<blockquote cite="https://lighthousedata.io/data/ambev-campaign-vcr-96-96" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96.96%</strong> -- video completion rate for Ambev sustainability campaign (CTV)<br><small>Source: MetaX (2023) · <a href="https://lighthousedata.io/data/ambev-campaign-vcr-96-96" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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