B
Evidence Grade B
Safe to Cite
Aging
8
8 -- click through rate for Amazon video ads (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8
Unit
Multiple
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Amazon
Primary
Tier B
https://advertising.amazon.com/benchmarks ↗
Source Article
Video: The Great Retail Media Disruptor
- Solutions
- Resources
- About
- Advertising
Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. Now, as savvy retailers are looking to capitalize on the $100 billion dollar opportunity that is retail media, t…
Also cited by
2026-08-17
Original Research
Amazon
· Original study ↗
Methodology
Comparison with display ads CTR
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon video ads: 8 click through rate. Source: Amazon (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-video-ads-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-video-ads-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8</strong> -- click through rate for Amazon video ads<br><small>Source: Amazon (2024) · <a href="https://lighthousedata.io/data/amazon-video-ads-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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