B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20.4%
20.4% -- ad spend growth for Amazon (retail media) (2023)
Amazon's retail media advertising revenue was forecast to grow 20.4% year-on-year in 2023.
- Forecasted growth based on WARC Media estimates
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20.4%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (6)
WARC Media
Primary
Tier A
https://www.warc.com/Content/Article/Global-Ad-Trends-Retail-media-s-path-to-consolidation/124520 ↗
Source Article
New WARC forecast puts global retail media ad spend at $141.7bn for 2024
The rise of Retail Media in the advertising landscape has been speedy. Its Global advertising spend is poised to reach $128.2bn this year, per WARC Media, with Amazon the biggest winner. Up 10.2% year-on-year, ad investment is forecast to rise to $141.7bn in 2024 and is on track to overtake linear T…
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digiday.com
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Original Research
WARC Media
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon (retail media): 20.4% ad spend growth. Source: WARC Media (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-retail-media-ad-spend-growth-2023
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<blockquote cite="https://lighthousedata.io/data/amazon-retail-media-ad-spend-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.4%</strong> -- ad spend growth for Amazon (retail media)<br><small>Source: WARC Media (2023) · <a href="https://lighthousedata.io/data/amazon-retail-media-ad-spend-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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