B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
42%
42% -- ad spend growth for Walmart ad spend (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (2)
Insider Intelligence
Primary
Tier A
https://www.insiderintelligence.com/content/why-retail-media-will-third-biggest-wave-digital-adverti… ↗
Source Article
Why retail media will be the third and biggest wave of digital advertising
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Also cited by
adexchanger.com
https://www.adexchanger.com/
2026-08-18
Original Research
Insider Intelligence
· Original study ↗
Segmentation
IndustryRetail
Company SizeEnterprise
Channelpaid_ads
Cite this stat
Plain Text
Walmart ad spend: 42% ad spend growth. Source: Insider Intelligence (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walmart-ad-spend-growth-2022
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<blockquote cite="https://lighthousedata.io/data/walmart-ad-spend-growth-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- ad spend growth for Walmart ad spend<br><small>Source: Insider Intelligence (2022) · <a href="https://lighthousedata.io/data/walmart-ad-spend-growth-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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