B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5.3%
5.3% -- ad spend growth for Top 15 advertisers (2025-03)
Podcast advertising spend by the top 15 advertisers grew 5.3% year-over-year in March 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.3%
Unit
Percentage
Data Vintage
2025-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
90
Methodology
35
Freshness
95
Sources (6)
Inside Audio Marketing
Primary
Tier B
https://www.insideaudiomarketing.com/post/t-mobile-tops-march-surge-in-podcast-ad-spending ↗
Source Article
T-Mobile Tops March Surge in Podcast Ad Spending.
T-Mobile Tops March Surge in Podcast Ad Spending.
- Inside Audio Marketing
- Apr 28, 2025
- 3 min read
March is typically the strongest advertising month of the first quarter and that played out in podcasting this year, offering the industry a signal that while advertisers may be watching the econom…
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Original Research
Inside Audio Marketing
· Original study ↗
Methodology
Year-over-year growth estimated by Magellan AI
Methodology documented
Segmentation
IndustryMedia
Company SizeEnterprise
Channelpodcast
Cite this stat
Plain Text
Top 15 advertisers: 5.3% ad spend growth. Source: Inside Audio Marketing (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-15-advertisers-podcast-ad-spend-growth-march-2025
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<blockquote cite="https://lighthousedata.io/data/top-15-advertisers-podcast-ad-spend-growth-march-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.3%</strong> -- ad spend growth for Top 15 advertisers<br><small>Source: Inside Audio Marketing (2025-03) · <a href="https://lighthousedata.io/data/top-15-advertisers-podcast-ad-spend-growth-march-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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