B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$48
$48 -- average order value for Amazon Prime Day (2025-10)
Amazon Prime Day average order value reached $48.01 on Day 2 of the Fall 2025 event.
- Facteus credit and debit card transaction data providing directional insights
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$48
Unit
Currency Usd
Data Vintage
2025-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Facteus
Primary
Tier A
https://staging.facteus.com/news/amazon-prime-day-october-2025 ↗
Source Article
Amazon Prime Day Fall 2025
Amazon’s event-driven retail strategy continues to prove unstoppable.
October 2025 brought a rare promotional collision: Amazon Prime Day, Target Circle Week, and Walmart Deals all competing for the same consumer dollars.
Facteus transaction data reveals not just who won, but how Amazon’s event-base…
Original Research
Facteus
· Original study ↗
Methodology
Facteus card transaction data; baseline AOV was $36.58
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023-04 | $57 | |
| 2025-10 (current) | $48 | -15.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Prime Day: $48 average order value. Source: Facteus (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-prime-day-oct-2025-aov
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-prime-day-oct-2025-aov" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$48</strong> -- average order value for Amazon Prime Day<br><small>Source: Facteus (2025-10) · <a href="https://lighthousedata.io/data/amazon-prime-day-oct-2025-aov" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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