B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- return on ad spend increase for Hisense Mexico (2025)
Hisense Mexico saw a 48% increase in return on ad spend (ROAS) after implementing localized creatives using Amazon AI image generation tools.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Hisense Mexico and EPA
Primary
Tier C
https://advertising.amazon.com/nl-nl/library/guides/localized-marketing-strategy ↗
Source Article
Een effectieve gelokaliseerde marketingstrategie opbouwen
Gelokaliseerde marketingstrategie
Een gelokaliseerde marketingstrategie houdt in dat je advertenties afstemt op specifieke regio's, culturen en het gedrag van de doelgroep, om de klantervaring te verbeteren en meer impact te genereren.
Registreer je om je producten te tonen en campagnes op te zetten…
Original Research
Hisense Mexico and EPA
· Original study ↗
Methodology
Partner-provided data, MX, 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hisense Mexico: 48% return on ad spend increase. Source: Hisense Mexico and EPA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-localized-marketing-strategy-stat-5
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<blockquote cite="https://lighthousedata.io/data/amazon-localized-marketing-strategy-stat-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- return on ad spend increase for Hisense Mexico<br><small>Source: Hisense Mexico and EPA (2025) · <a href="https://lighthousedata.io/data/amazon-localized-marketing-strategy-stat-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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