B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$32
$32 -- average order value for Amazon shoppers (Black Friday) (2025-11)
Black Friday average order value on Amazon in 2025 reached $32.37 (a 32% increase compared to early November baselines).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$32
Unit
Currency Usd
Data Vintage
2025-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RealityMine
Primary
Tier A
https://www.realitymine.com/articles/2025-consumer-behavior-trends ↗
Source Article
Consumer Behavior Trends That Are Reshaping 2026
January 8, 2026
Throughout 2025, RealityMine® tracked consumer behavior and brought you shifts that signal fundamental changes in how people discover, evaluate, and purchase products. While many patterns emerged gradually across seasonal events, others appeared seemingly overnight as AI integration …
Original Research
RealityMine
· Original study ↗
Methodology
RealityMine behavioral tracking; Black Friday Amazon AOV jumped 32% vs early November baselines, driven by electronics, toys, and beauty purchases
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon shoppers (Black Friday): $32 average order value. Source: RealityMine (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-bf-aov-2025
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<blockquote cite="https://lighthousedata.io/data/amazon-bf-aov-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$32</strong> -- average order value for Amazon shoppers (Black Friday)<br><small>Source: RealityMine (2025-11) · <a href="https://lighthousedata.io/data/amazon-bf-aov-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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