B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2
2 -- return on ad spend for advertisers (2023)
Advertisers achieved an average return on ad spend of 2.4x four months after launching Sponsored Products campaigns in a country other than their brand's home country.
- Sales referenced are ad-attributed
- Results are based on past observations and may not indicate future performance
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Amazon
Primary
Tier A
https://advertising.amazon.com/en-us/library/guides/product-strategy ↗
Source Article
An advertising strategy to help you hit your business goals
A product advertising strategy to help hit your business goals
As an advertiser, you’re bound to have goals you want to hit. But how can you best reach them? As a first step, consider which products to add to your campaigns based upon your business goals.
Start using Amazon Ads to promote your produ…
Original Research
Amazon
· Original study ↗
Methodology
4 months after launching Sponsored Products campaigns in a country other than their brand’s home country. Source: Amazon internal data, WW, 1/1/23-12/31/23.
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
advertisers: 2 return on ad spend. Source: Amazon (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ads-global-roas
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-ads-global-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- return on ad spend for advertisers<br><small>Source: Amazon (2023) · <a href="https://lighthousedata.io/data/amazon-ads-global-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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