B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2
$2 -- cost per lead for ALX Africa campaigns (2021)
ALX Africa set a target cost per lead below $1.80 for its paid lead generation campaign.
- Target CPL (below $1.80), not the exact realized cost per lead
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2021
Entity
Geography
MEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pink Orange
Primary
Tier B
https://www.pink-orange.co.uk/case-studies/alx ↗
Source Article
ALX Africa
Say hello to ALX Africa
The partnership between ALX and Pink Orange began in 2021. ALX entered the mix with great ambitions - to generate 5m leads in 12 months while keeping their CPL at a target below $1.80. At Pink Orange - we love a challenge, and we jumped at the opportunity to run their campaig…
Original Research
Pink Orange
· Original study ↗
Methodology
Campaign target CPL, not confirmed achieved result
Methodology documented
Segmentation
IndustryEducation
RegionMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
ALX Africa campaigns: $2 cost per lead. Source: Pink Orange (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alx-cpl-target-1-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/alx-cpl-target-1-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cost per lead for ALX Africa campaigns<br><small>Source: Pink Orange (2021) · <a href="https://lighthousedata.io/data/alx-cpl-target-1-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.