B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

46%

46% -- campaign response rate for AlphaGraphics Pittsburgh integrated direct mail campaign (2011-04)

Name: Campaign Response Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-23

2011-04 · n=200 · National Postal Forum / Deliver magazine case study

The first and second phases of AlphaGraphics Pittsburgh's direct mail campaign combined achieved a 46% response rate.

Combines responses from both phase one (coconut mailer) and phase two (follow-up brochure)

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Attribution: National Postal Forum / Deliver magazine case study View source

Lighthouse Research Team

Last verified: 2026-09-23 · How we verify data →

Source verified Evidence graded

Value

46%

Unit

Percentage

Data Vintage

2011-04

Entity

AlphaGraphics Pittsburgh integrated direct mail campaign

Sample Size

200

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

National Postal Forum / Deliver magazine case study Primary Tier B

http://npf.org/blog/?p=1050 ↗

Confidence: 53/100 Vintage: 2011-04 Channel: Common Crawl

Source Article

National Postal Forum Industry Blog

Original Research

National Postal Forum / Deliver magazine case study · Original study ↗

Methodology

Combined phases one and two of a 200-recipient campaign

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

AlphaGraphics Pittsburgh integrated direct mail campaign: 46% campaign response rate. Source: National Postal Forum / Deliver magazine case study (2011-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alphagraphics-campaign-response-rate-2011

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<blockquote cite="https://lighthousedata.io/data/alphagraphics-campaign-response-rate-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- campaign response rate for AlphaGraphics Pittsburgh integrated direct mail campaign<br><small>Source: National Postal Forum / Deliver magazine case study (2011-04) · <a href="https://lighthousedata.io/data/alphagraphics-campaign-response-rate-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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