B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- ad spend growth for Ad investment supporting alcoholic beverages (2020)
Ad investment supporting alcoholic beverages grew by 5% in 2020.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (3)
Standard Media Index
Primary
Tier A
https://www.standardmediaindex.com/insights/strong-finish-for-cpg-national-ad-spend-in-2020/ ↗
Source Article
Strong Finish For CPG National Ad Spend In 2020 - Standard Media Index.
With a share of 29% of CPG ad spend, food is the largest subcategory. In 2020 ad dollars grew by +9%, fueling the growth was digital. The increase was led by delivery services; Amazon, Walmart and Instacart all ranked in the Top 5 in ad share growth. Out-of-home ad spend was +26%.
In 2020, personal …
Original Research
Standard Media Index
· Original study ↗
Methodology
Strongest in the fourth quarter
Methodology documented
Segmentation
IndustryCPG
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
Ad investment supporting alcoholic beverages: 5% ad spend growth. Source: Standard Media Index (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alcoholic-beverages-ad-spend-growth-2020
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<blockquote cite="https://lighthousedata.io/data/alcoholic-beverages-ad-spend-growth-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- ad spend growth for Ad investment supporting alcoholic beverages<br><small>Source: Standard Media Index (2020) · <a href="https://lighthousedata.io/data/alcoholic-beverages-ad-spend-growth-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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