B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- marketing roi increase for marketers using AI agents (2026)
Marketers who adopted AI saw a 20% increase in marketing ROI.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://www.salesforce.com/content/dam/web/en_us/www/documents/app-cloud/marketing-cloud/state-of-ma… ↗
Source Article
Salesforce Report Reveals AI Agents Boost ROI as Customer Expectations Outpace Marketing Execution
Salesforce has today released its tenth edition of the State of Marketing Report, revealing a widening gap between customer expectations and marketing execution.
Despite this, AI agents are reportedly contributing to measurable improvements in marketing performance and customer experience, driving $…
Original Research
Salesforce
· Original study ↗
Methodology
Based on Salesforce's State of Marketing Report, 10th edition.
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using AI agents: 20% marketing roi increase. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai_agents_marketing_roi
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<blockquote cite="https://lighthousedata.io/data/ai_agents_marketing_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- marketing roi increase for marketers using AI agents<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/ai_agents_marketing_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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